Outline+for+Chapter+4

Ch 4
 * This chapter is titled "Success"
 * focuses mainly on how large fast food companies make their billions
 * just to be able to open a Little Caesar's r estaurant you have to pay $200,000. This doesn't include any profits or other rental fees that are typically paid to the corporation as well.
 * According to the McDonald's website, you must have at LEAST $750,000 in non-barrowed cash to open a franchise. That's a lot of money.
 * The rules and contracts that franchisees are subject to are almost always extremely unfair in favor of the corporation.
 * Many chains //rely// on getting subsidies from the government. And they get plenty of it.
 * This means that tax payers money is used to build up fast food restaurants and help get them started, instead of being paid for by an individual franchisee.
 * "Burger King did not lose money when these restaurants closed. American tax payers had covered the franchise fees, paid for the buildings, real estate, equipment, and supplies"


 * This chapter is dripping with pathos
 * multiple examples are given of how the franchising plan of many large fast food companies drives individual owners out of business, along with the other small businesses in the surrounding area
 * gives specific examples of real people living in poor conditions trying to find work, or currently working in the fast food business
 * Plain-folk appeal parallels pathos, as the author describes the low-income living people that the fast food industry sucks in
 * "Matthew Kabong glides his '83 Buick LeSabre through the streets of Pueblo, Colorado, at night, looking for a trailer park called Meadowbrook"


 * Enormous amount of logos is incorporated into the reading as well
 * creates an emotional affect
 * statistics provide eye-openers for readers, and provides them with a real perspective of the food industry.

One word I learned in this chapter was franchisee. A franchisee is someone who owns a particular store of a chain, in this case a fast food chain. The franchisee is responsible for running the store and providing a small percentage of profits to the corporate headquarters.

Another word that caught my eye was haphazardly, which means at random.