Outline+for+Chapter+10

-Jimmy Kidd & Grace Brown
 * Chapter 10**

global realization- uncle mcdonald- at the circus- an empire of fat mclibel back at the ranch
 * Focused on the history of Plauen, a small town in Germany.
 * Plauen was only known as a small market town where Vogtland famers bought and sold goods.
 * Protests went on in east Germany (factory workers and ordinary citizens wanting reform).
 * After Berlin Wall fell, McDonald's corporation opened first restaurant in East Germany. McDonald's was first new building put up in Plauen since new Germany.
 * glasnost- (in the former Soviet Union) The policy or practice of more open government and wider dissemination of information.
 * perestroika- (in the former Soviet Union) The policy of restructuring or reforming the economic and political system
 * Pathos used when talking about the destruction going on in German citizens lives.
 * Logos- statistics used- such as "At the end of the war, about 75% of Plauen lay in ruins", or "Between 1890 and 1914, the city's population roughly tripled, reaching 118,000 on the eve of World War I."
 * Describes how McDonald's is growing rapidly.
 * "The fast food chains have become totems of Western economic development" (229)
 * McDonald's represents "Americana and the promise of modernization." (230) according to anthropologist Yunxiang Yan.
 * McDonald's targets young children in terms of their sales.
 * McD's more recognized than coke.
 * majority of McD's profit from overseas.
 * "This McDonald's was in Dachau, but it could have been anywhere- anywhere in the United States, anywhere in the world. Millions of other people at that very moment were standing at the same counter, ordering the same food from the same menu, food that tasted everywhere the same" (234).
 * global realization- easier way of saying expanding overseas.
 * americanization- making fast food apparent everywhere, making every other country similar to America.
 * Pathos- targeting kids
 * logos- statisitics about dates and number of McDonald's sales.
 * Gorbachev did a speech at the mirage in Las Vegas
 * more for entertainment and less for what he had to say
 * sound bites- A short extract from a recorded interview, chosen for its pungency or appropriateness
 * activist fearmongers- one who uses fear to impact or influence others.
 * "The symbolism was unmistakable; the submission to Rome, complete. Gorbachev's appearance at the Mirage seemed an Americanized version of that custom, a public opportunity for the victors to gloat-though it would have been even more fitting if the fast food convention had been down the road at Caesars Palace." (239)
 * Americanization of the world followed the collapse of the Soviet Union
 * Americans are the fattest culture ever.
 * The "obesity epidemic" that began in the U.S. is now spreading to other developed countries such as Great Britain and Japan, and China.
 * Logos- facts : "The medical literature classifies a person as obese if he or she has a Body Mass Index of 30 or higher... today about 44 million americans are obese" (240).
 * Pathos- lives of children being affected. "The company running the most ads aimed at children was McDonald's" (242).
 * epidemiological - The branch of medicine that deals with the incidence, distribution, and control of diseases.
 * commodities-A useful or valuable thing, such as water or time.
 * A decade ago American embassies and oil companies were most often the target of anti-us demonstrations. Not that has shifted to fast food restaurants.
 * McDonalds uses libel laws in Britain to combat those who oppose it.
 * Fought for years in a libel case to eventually win.
 * .defamatory - injurious to someone's name or reputation
 * Uses Pathos and Logos when describing the trial
 * "As of this writing, the Mclibel case is entering its twelfth year. After intimidating British critics, the McDonalds corporation picked the wrong two people."
 * McDonalds quickly became popular in Plauen and Eastern Germany. Enriched the owners.
 * large backlash from neo-nazi party against McdDonalds and Americans.
 * many get rich by emulating American culture. ex: the Ranch Bar in Plauen
 * "Today hundreds of McDonalds restaurants dot the landscape of Eastern Germany. In town after town, statues of Lenin have come down and statues of Ronald McDonald have gone up."